Marketing Program Manager, Marketplace
Remote
Full Time
Experienced
SilverAssist
Marketing Program Manager, Marketplace
Location: Kansas City or Remote
Reports to: VP of Marketplace
Salary: $90k/year
About the Role
SilverAssist is expanding our marketplace to connect seniors and their families with trusted
services that support them at every stage of the aging journey. We’re looking for a motivated and
driven program manager with a passion for innovation — someone who isn’t afraid to think
outside the box, work hard, and make a measurable impact.
As the Marketing Program Manager, you’ll blend program management, digital marketing, and
account partnership skills to help launch and grow our partner ecosystem. Working cross-
functionally with marketing, sales, and product teams, you’ll manage partner onboarding,
execute marketing campaigns, and optimize performance across channels like email, ads, native
placements, and lead generation programs.
What You’ll Do
Partner & Program Management
● Lead onboarding and setup for new marketplace partners, ensuring seamless integration across
campaigns and digital placements.
● Manage partner assets, goals, and campaign timelines, coordinating efforts across marketing,
design, and operations teams.
● Act as the main point of contact for partner communication, campaign execution, and
performance updates.
● Build and maintain strong, long-term relationships that drive partner satisfaction and retention.
Marketing & Campaign Execution
● Develop and manage co-branded and partner marketing campaigns across email and digital
channels.
● Create, test, and deploy email campaigns — managing segmentation, design, QA, and
performance optimization.
● Conduct A/B testing to refine content, improve engagement, and maximize ROI.
● Collaborate with creative teams to deliver campaigns that align with both SilverAssist and partner
goals.
Analytics & Optimization
● Monitor and analyze campaign KPIs, engagement, and conversion metrics to measure
performance and guide strategy.
● Manage dashboards and reports to visualize trends, optimize targeting, and share actionable
insights with partners and internal stakeholders.
● Continuously refine workflows and messaging based on data-driven results.
Strategic Growth
● Support the VP of Marketplace and VP of Marketing in refining partner strategy, category
expansion, and co-marketing initiatives.
● Research, develop, and launch a new partner marketing workflow and campaign calendar to
streamline planning and collaboration.
● Stay current on industry trends, competitive strategies, and new marketing tools to drive
innovation.
What You Bring
● 4–6 years of experience in direct marketing, program management, or partnerships, ideally in a
marketplace or multi-partner environment.
● Proficiency with marketing automation platforms (HubSpot, Constant Contact, Mailchimp,
Salesforce Marketing Cloud, etc.).
● Strong project management, organizational, and communication skills.
● Analytical mindset with proven experience tracking and optimizing campaign performance.
● Creative problem-solver with the ability to manage multiple priorities in a fast-paced
environment.
Why SilverAssist
SilverAssist is on a mission to simplify and support every step of the senior living journey —
from finding the right community to financing the move and beyond. Join us as we build a
marketplace that empowers families and helps our partners reach those who need them most.
Learn more about SilverAssist and our family of services, including Oasis Senior Advisors,
ElderLife Financial, AidandAttendance.com, CareChanges, and FamilyAssets, at
www.silverassist.com.
Marketing Program Manager, Marketplace
Location: Kansas City or Remote
Reports to: VP of Marketplace
Salary: $90k/year
About the Role
SilverAssist is expanding our marketplace to connect seniors and their families with trusted
services that support them at every stage of the aging journey. We’re looking for a motivated and
driven program manager with a passion for innovation — someone who isn’t afraid to think
outside the box, work hard, and make a measurable impact.
As the Marketing Program Manager, you’ll blend program management, digital marketing, and
account partnership skills to help launch and grow our partner ecosystem. Working cross-
functionally with marketing, sales, and product teams, you’ll manage partner onboarding,
execute marketing campaigns, and optimize performance across channels like email, ads, native
placements, and lead generation programs.
What You’ll Do
Partner & Program Management
● Lead onboarding and setup for new marketplace partners, ensuring seamless integration across
campaigns and digital placements.
● Manage partner assets, goals, and campaign timelines, coordinating efforts across marketing,
design, and operations teams.
● Act as the main point of contact for partner communication, campaign execution, and
performance updates.
● Build and maintain strong, long-term relationships that drive partner satisfaction and retention.
Marketing & Campaign Execution
● Develop and manage co-branded and partner marketing campaigns across email and digital
channels.
● Create, test, and deploy email campaigns — managing segmentation, design, QA, and
performance optimization.
● Conduct A/B testing to refine content, improve engagement, and maximize ROI.
● Collaborate with creative teams to deliver campaigns that align with both SilverAssist and partner
goals.
Analytics & Optimization
● Monitor and analyze campaign KPIs, engagement, and conversion metrics to measure
performance and guide strategy.
● Manage dashboards and reports to visualize trends, optimize targeting, and share actionable
insights with partners and internal stakeholders.
● Continuously refine workflows and messaging based on data-driven results.
Strategic Growth
● Support the VP of Marketplace and VP of Marketing in refining partner strategy, category
expansion, and co-marketing initiatives.
● Research, develop, and launch a new partner marketing workflow and campaign calendar to
streamline planning and collaboration.
● Stay current on industry trends, competitive strategies, and new marketing tools to drive
innovation.
What You Bring
● 4–6 years of experience in direct marketing, program management, or partnerships, ideally in a
marketplace or multi-partner environment.
● Proficiency with marketing automation platforms (HubSpot, Constant Contact, Mailchimp,
Salesforce Marketing Cloud, etc.).
● Strong project management, organizational, and communication skills.
● Analytical mindset with proven experience tracking and optimizing campaign performance.
● Creative problem-solver with the ability to manage multiple priorities in a fast-paced
environment.
Why SilverAssist
SilverAssist is on a mission to simplify and support every step of the senior living journey —
from finding the right community to financing the move and beyond. Join us as we build a
marketplace that empowers families and helps our partners reach those who need them most.
Learn more about SilverAssist and our family of services, including Oasis Senior Advisors,
ElderLife Financial, AidandAttendance.com, CareChanges, and FamilyAssets, at
www.silverassist.com.
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